Many associations (trade associations and non-profit groups) do market research and compile reports that are posted on their websites. Below are two directories for finding industry associations in Alberta and nationally.
It can also be helpful to try a Google search for your industry, just with something like this: coffee association Canada or maybe trucking association Canada.
Overview of North American Classification System:
Imagine Canada has a wealth of resources, reports, and statistics on the nonprofit sector in Canada.
A resource put together by Imagine Canada. Search their library of reports for some great information.
2018 Alberta Nonprofit Survey
A report prepared by the Calgary Chamber of Voluntary Organizations for Alberta Human Services. Looks at issues like finances, economic outlook, demand, and other statistics and topics of interest to Alberta's nonprofits and charities.
Statistics Canada - Volunteering and Donating
Reports and statistics on volunteering and donating across Canada
Use Google site search to find Government reports
Narrow your Google search to specific websites. Enter your search terms in Google followed by the term site: and then the URL ending for the specific website you want searched. Gov't of Canada websites end in .gc.ca so add site:.gc.ca to your search to find Gov't of Canada documents.
Use the URL ending alberta.ca for Alberta Gov't info.